APPARATUS AND METHOD FOR CONTROLLING VEHICLE SEAT

Disclosed are an apparatus and a method for controlling a vehicle seat so as to control a seat back and a neck pillow based on a sound. The apparatus includes the vehicle seat installed in a vehicle and including a seat back and a neck pillow, a detector for detecting vehicle information and seat information, and a processor connected to the vehicle seat and the detector, wherein the processor determines a vehicle state and a seat sitting posture based on the vehicle information and the seat information, analyzes a sound being reproduced in the vehicle, determines a haptic pattern and a haptic pressure based on the vehicle state and the seat sitting posture, and the analysis of the sound, and controls the seat back and the neck pillow based on the determined haptic pattern and haptic pressure to provide a haptic effect.