VEHICLE DISPLAY DEVICE

A vehicle display device includes: a display unit in a shape of a rectangular film, the display unit being configured to be advanced from and withdrawn into a ceiling of a vehicle cabin; a lower edge reinforcing portion located at a lower edge of the display unit, the lower edge reinforcing portion reinforcing the lower edge of the display unit; and a support mechanism configured to be extended and retracted according to an amount by which the display unit protrudes beyond the ceiling, and configured to support the display unit.