{
  "$type": "site.standard.document",
  "description": "The disclosure is generally directed to in-vehicle advertisement systems and methods. An example method executed by processor of a vehicle may include determining an attention availability index of a driver of a vehicle and determining a first presentation duration of a first advertisement based on…",
  "path": "/patents/1348991",
  "publishedAt": "2023-08-10T00:00:00.000Z",
  "site": "at://did:plc:oql6ds5vnff4ugar6rruliwd/site.standard.publication/3mn3ohu7oxx5w",
  "tags": [
    "G06Q30/0272",
    "Ford Global Technologies, LLC"
  ],
  "textContent": "The disclosure is generally directed to in-vehicle advertisement systems and methods. An example method executed by processor of a vehicle may include determining an attention availability index of a driver of a vehicle and determining a first presentation duration of a first advertisement based on the attention availability index. In one scenario, the attention availability index of the driver may be determined by applying an inverse relationship to a concentration index associated with driving the vehicle. The first advertisement is presented over the first presentation duration, via an advertisement presentation device in the vehicle. In another scenario, the attention availability index of the driver may be compared to a threshold value. Based on the comparison, a second presentation duration for a second advertisement may be determined and the second advertisement presented via the advertisement presentation device in the vehicle.",
  "title": "In-Vehicle Advertisement Systems And Methods"
}