Cartop Advertisement Vehicle-Based Routing and Matching

Systems and methods for advertisement-based vehicle matching a routing. For example, a computer-implemented method includes obtaining data associated with a vehicle that is online with a service entity associated with providing vehicle services. The method includes obtaining data associated with a vehicle that is online with a service entity associated with providing one or more vehicle services. The method includes determining that the vehicle is not currently associated with a vehicle service instance for performing the vehicle services and determining a selected advertisement content item for the vehicle. The method includes determining a selected route for the vehicle based on the selected advertisement content item. The method includes communicating data that initiates display of the selected advertisement content item via a display device positioned on an exterior of the vehicle and data indicative of route information to a computing device associated with the vehicle.