Tire Comprising a Sidewall Insert

A tire () having at least one sidewall (), intended to interact with a sidewall insert () by way of an anchor (), and aims to personalize the design of the tire sidewall. The anchor has a recess () formed in an axially outer sidewall layer (), with a protuberance (), which is raised in relation to the recess bottom () and extends from the recess bottom () to the vicinity of the axially outer sidewall face () and the protuberance () has, in any meridian plane (YZ), a minimum width Lpmin in the vicinity of the recess bottom () so as to ensure the anchoring of the sidewall insert () intended to interact with the anchor ().