Latch release actuator and method of actuating a seat latch

A latch release actuator (20) for a seat latch is configured to apply a tension onto a flexible latch release member (13) to release the seat latch. The latch release actuator (20) comprises a pulley (50) mounted to be rotatable about a rotation axis between a rest position and a latch release position. The pulley (50) comprises an attachment portion (91) for attaching the flexible latch release member (13). The latch release actuator (20) comprises a power drive mechanism (59, 61-65) to drive the pulley (50). The latch release actuator (20) comprises a lock mechanism configured to selectively lock the pulley (50) at the latch release position when the pulley (50) reaches the latch release position.