System, method, and apparatus for actively managing consumption of electric power supplied by one or more electric power grid operators

Systems, methods and apparatus for power management in an electric power grid are disclosed. A power flow to a plurality of power consuming devices in the electric power grid is enabled and disabled by a plurality of controllable devices under the control of one or more client devices. An apparatus receives a power control command and select at least one client device to which to issue a power reduction message. The power reduction message comprises an amount of electric power to be reduced to at least one of the plurality of power consuming devices for a predetermined time. A database stores information relating to power consumed by the plurality of power consuming devices based on measurement and verification.