Operating device and vehicular shift device using the same

An operating device (101), applicable to a vehicular shift device (500), includes an operating member (11) capable of tilting by operations performed by an operator; a supporting member (11d) tiltably supporting the operating member (11); multiple movable-side magnetic members (MM) tilting along with the operating member (11); multiple opposing-side magnetic members (TM) disposed facing each of the multiple movable-side magnetic members (MM); and multiple stopper portions (16) corresponding to the multiple positions of the operating member (11). When the operating member (11) is at a reference position, the movable-side magnetic members (MM) and the facing opposing-side magnetic members (TM) are all attracted. When the operating member (11) has been tilted from the reference position and is at any one of the multiple positions, the plurality of movable-side magnetic members (MM) are tilted, and each of the stopper portions (16) stop the tilting of the respective opposing-side magnetic members (TM).