PARKING ASSISTANCE SYSTEM AND PARKING ASSISTANCE METHOD

A parking assistance system includes a rear-view image capturing unit that captures an image of an upper rear area behind a vehicle, a detection unit that detects information regarding a cargo on the vehicle using the captured image, an image display unit configured to display the captured image and display a guideline for assisting parking of the vehicle in the display of the captured image, and a guideline display control unit configured to control a display position of the guideline in the display of the captured image based on the detected information regarding the cargo.