Head-up display system

A head-up display system for vehicles, which has a light source that emits p-polarized visible light, and laminated glass to which the p-polarized visible light is incident from the vehicle interior side, and which displays a virtual image on the vehicle exterior side of the laminated glass. The laminated glass has a p-polarized light reflecting member in a region where the p-polarized visible light is incident, the incident angle of the p-polarized visible light to the vehicle interior side surface of the laminated glass is 42° to 72°, the virtual image includes a main image observed with the highest luminance and a subsidiary image observed with a lower luminance than the main image, and the ratio of the reflectance of the subsidiary image to the reflectance of the main image is at most 30% within the entire range of the incident angle.