Head up display apparatus with a bright energy efficient backlight for a vehicle

A head up display apparatus for a vehicle includes an imaging unit that generates a projection light beam with display content and includes a transmissive display indication layer with selectively controllable display elements distributed over an area, a matrix backlight that provides backlighting therefor and includes selectively controllable light sources distributed along the transmissive display indication layer, and a collimation array with collimators arranged between a light source and the transmissive display indication layer, and a projection panel in the beam path of the projection light beam generated by the imaging unit for reflecting the projection light beam to a user, the projection panel being arranged in the beam path such that a virtual display image is generated therebehind in the visual field of the user.