Apparatus, method and server for providing content

A method for providing content includes transmitting to the content providing server a user's location detection signal; receiving the user's location detection signal from the content providing apparatus; transmitting a user's activity recognition signal; receiving the user's activity recognition signal; transmitting a user's bio-signal; receiving the user's bio-signal; determining a user's status based on the user's location detection signal and the user's activity recognition signal. Further, the method includes estimating a user's biological activity based on the determined user's location and the user's bio-signal; transmitting the content corresponding to the user's biological activity which is estimated based on at least one of a user's location determined using the user's status, and the user's bio-signal; receiving the content corresponding to the user's biological activity from the content providing server; and providing the received content.