Fragrance dispenser in a vehicle interior, such as an automotive vehicle

The device (2) has a fixed hollow body (8) located in a passenger compartment, and immovably receiving an interchangeable cartridge (5). The cartridge includes inner compartments for containing wicks for storing and diffusing perfume through an opening of the inner compartments, and impregnating an air flow delivered in the passenger compartment through a passage. The opening is hermetically sealed by a peelable cover before insertion of the cartridge in the body. Flexible blades (13) and knife disks are provided in the body, and break the cover during insertion of the cartridge in the body.