IMMERSIVE VEHICLE COMPONENT CONFIGURATION AND OPERATION USING OPERATIONAL PROFILES

A vehicle system, including a vehicle processing apparatus, and a memory configured to store one or more vehicle operational profiles that includes data to reassign a vehicle component from executing a vehicle function to operating one or more vehicle immersion components. A communication interface is configured to receive at least portions of an executable application from a computer network, wherein the vehicle processing apparatus is configured to execute the application from the computer network, and execute the operational profile to generate one or more immersive effects in the vehicle via the one or more vehicle immersion components, when the vehicle component is being used.