{
  "$type": "site.standard.document",
  "description": "A server programmed for adjusting a familiarity score associated with a merchant location based on a transaction history associated with the merchant location is disclosed herein. The familiarity score may indicate a likelihood of a customer being geographically familiar with the merchant location…",
  "path": "/patents/1362997",
  "publishedAt": "2024-05-02T00:00:00.000Z",
  "site": "at://did:plc:oql6ds5vnff4ugar6rruliwd/site.standard.publication/3mn3ohu7oxx5w",
  "tags": [
    "G01C21/3476",
    "Truist Bank"
  ],
  "textContent": "A server programmed for adjusting a familiarity score associated with a merchant location based on a transaction history associated with the merchant location is disclosed herein. The familiarity score may indicate a likelihood of a customer being geographically familiar with the merchant location. The transaction history associated with the merchant location may include a history of financial transactions executed by the customer at the merchant location. A magnitude of an adjustment may be mediated by a machine-learning algorithm trained to adjust the familiarity score to at least raise or maintain a customer engagement score with a transaction map or reduce zoom level adjustments of the transaction map by the customer. The server may also be programmed to adjust the familiarity score based on location data for a mobile device. The location data may include a time-ordered, duration-specified history of the customer relative to the merchant location The magnitude of the adjustment may be mediated by the machine-learning algorithm. The server may also be programmed to select a zoom level of a graphical user interface (GUI), based on the familiarity score, for the transaction map containing the merchant location. The transaction map may be a navigational map displaying at least one merchant location as it relates to at least one financial transaction.",
  "title": "ADJUSTING A ZOOM LEVEL OF A TRANSACTION MAP"
}