POWER GENERATION SUPPORT SYSTEM

A power generation support system for a vehicle in which a plurality of solar cell panels are attached to a vehicle body, the power generation support system including: a estimation unit configured to estimate an amount of power generated per unit hour by the plurality of solar cell panels when the vehicle is to be parked in a scheduled parking area so that the front of the vehicle faces a first direction and estimate an amount of power generated per unit hour by the plurality of solar cell panels when the vehicle is to be parked in the scheduled parking area so that the front of the vehicle faces a second direction that is opposite to the first direction; and an output unit configured to output information about a direction in which the vehicle faces when it is to be parked in the scheduled parking area.