INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, PROGRAM, AND INFORMATION PROCESSING SYSTEM

The present technology relates to an information processing apparatus, an information processing method, a program, and an information processing system that are able to appropriately superimpose content on a scene visible from within a mobile body. The information processing apparatus includes a recognition section and a display control section. The recognition section recognizes a scene visible from within the mobile body through a transparent or translucent display surface provided in the mobile body. The display control section controls display of the content on the display surface according to the recognized scene. The present technology is applicable, for example, to a system that superimposes the content on a window of a vehicle.