BEHAVIORAL CHANGE PROMOTION DEVICE

A behavioral change promotion device includes a learning unit configured to build a prediction model used for estimating a risk by performing learning with learning user information and risk information being associated with each other and build a causal model used for estimating a risk causal effect by performing learning with information relating to a risk factor and the risk information being associated with each other; an estimation unit configured to estimate a risk of the user by inputting estimation user information to a prediction model and estimate a risk causal effect by inputting information relating to a risk factor to a causal model; an advice generating unit configured to generate advice information including at least the risk and the risk causal effect; and an output unit configured to output the advice information.