Providing Navigational Instructions Based On Contextual Data

A computing system and method that can be used for a mapping system that can recommend paths for navigational routing to a primary user. In particular, a primary user may be interested in navigational routes that secondary users, who may be the same or different from the primary user, have taken in the past. Even more particularly, the mapping systems described herein can provide improved user navigational services by leveraging the insight that users who have previously been in a similar situation (e.g., on vacation, in icy conditions, etc.) may wish to take the same route as they did the last time. Alternatively, users may desire to take routes based on routes which were taken by other users who are connected (e.g., via social media, address books, etc.). Specifically, users can make particular routes “sticky” based on contextual data such that the next time a similar contextual situation arises (e.g., icy road conditions) the computing system can automatically navigate the user based on the sticky alternative route.