INFORMATION PROCESSING APPARATUS AND INFORMATION PROCESSING METHOD

A server device () (corresponding to one example of “information processing apparatus”) includes: an acquisition unit () that acquires a state of a user who appreciates an exhibit (P) (corresponding to one example of “appreciated object”); an estimation unit () that estimates an appreciation pattern, which is a type of an appreciation style of the user, based on the state of the user acquired by the acquisition unit (); a determination unit () that determines a mode of a guide regarding the exhibit (P) presented to the user in accordance with the appreciation pattern estimated by the estimation unit (); and a guide control unit () that executes guide control in which control is performed such that the guide is presented to the user in accordance with the mode of the guide determined by the determination unit ().