DRIVE ASSISTANCE SYSTEM

A drive assistance system includes a display object configurator that sets, as a display object or a non-display object, each of traffic participants recognized as alert objects from among nearby traffic participants, and a display controller that performs highlight image processing for highlighting the presence of the display object. When a first traffic participant set as the display object and a second traffic participant set as the non-display object are present in the vicinity of the subject vehicle and recognized as alert objects with the recognition of the first traffic participant by the driver being detected while the highlight image processing is performed, the display object configurator compares the degrees of influence of the first and second traffic participants, sets, as the display object, one of the first and second traffic participants designated on the basis of a result of the comparison, and sets the other as the non-display object.