VEHICLE CONTENT PRESENTATION CONTROL SYSTEM, VEHICLE, AND NON-TRANSITORY RECORDING MEDIUM

A vehicle content presentation control system provides, in conjunction with a content providing system that provides content to an occupant on a vehicle, a presentation of the content to the occupant. The vehicle content presentation control system: executes authentication based on a license key; switches between a self-traveling mode that allows for self-traveling of the vehicle, and a presentation control mode of providing the presentation of the content to the occupant; and, when the vehicle content presentation control system is authenticated by using an authorized license key in the authentication, and presentation control data regarding the presentation and transmitted from the content providing system is received during the presentation control mode, controls one or both of a vehicle traveling related device related to traveling of the vehicle and a vehicle device installed in the vehicle, in accordance with the presentation control data.