POWER DEMAND REGULATION APPARATUS, POWER REGULATION NETWORK SYSTEM, AND POWER REGULATION METHOD

A power demand regulating apparatus is provided which can efficiently achieve the purpose of peak shift in a power system and which can reduce the total incentive which an operator of a demand regulation server distributes to consumers having cooperated with a request for regulating an amount of energy to be used. A demand regulation server (0101) is provided with a cooperation level determining function (0111) of calculating a cooperation level which is obtained by quantifying the height of a cooperation sense of a consumer with a request for regulating an amount of energy to be used. The operator of the demand regulation server observes consumers or consumer appliances responding to the request for regulating an amount of energy to be used on the basis of the magnitude of the cooperation level and transmits the request to only the consumers or the consumer appliances.