IN-SEAT EXPERIENCE SYSTEM

Increased versatility of a seat with a sensor provided therein is sought for. Disclosed is an in-seat experience system (SYS) including: a seat which includes a seat body (S), a sensor (pressure sensor PS) provided in the seat body (S), and a seat controller () connected to the sensor and thereby allowed to acquire a measurement value from the sensor; an experience instruction device (smartphone SP) connected to the seat controller (), configured to notify an occupant seated on the seat body a motion instruction and to store user identification information for use in identifying the occupant; and a server () capable of communicating with the experience instruction device. The experience instruction device is configured to make a determination based upon a measurement value of the sensor as to whether or not a first condition is satisfied, and to transmit a result of the determination to the server () when at least the first condition is satisfied, and the server is allowed to increase a point score stored for the corresponding user identification information with a condition that the result of the determination that the first condition is satisfied is received from the experience instruction device.