IN-STORE ITEM ALERT ARCHITECTURE

A method of displaying information on a shelf label within a store includes determining an identity of an individual from a mobile device within a sensing area of a sensor and in communication with a network of a store, accessing a database to determine, based upon the determined identity of the individual, a list of products for purchase by the individual at the store, identifying a shelf label corresponding with a product on the determined list of products for purchase, and triggering an alert at the identified shelf label.