DRIVER AND PASSENGER AWARE CONTENT PROJECTION

A vehicle system of a vehicle includes a viewing tracking system configured to monitor a driver viewing direction of a vehicle driver and generate driver viewing direction information that indicates the driver viewing direction of the vehicle driver; and an image projection system configured to receive the driver viewing direction information and project an image into the driver viewing direction of the vehicle driver based on the driver viewing direction information. An image projection direction of the image projection system at which the image is projected varies based on a change in the driver viewing direction of the vehicle driver.