WHEEL ASSEMBLY HAVING A LIGHT UP WHEEL HUB

A wheel assembly configured to be rotationally engaged with a supported structure, the wheel assembly having a light up wheel hub having a light up ring, the light up ring having at least one light emitting device and a generator body configured to be in electrical communication with each light emitting device and an outer shell configured to be engaged with the light up ring, such that each light emitting device is enclosed within the outer shell, wherein the rotation of the light up wheel hub about a wheel rotational axis is configured to generate electrical energy to power each light emitting device. Thus an advantage is that each light emitting device may be sealed within the outer shell, protecting it from debris, fluids and other hazards. The light up wheel hub may be configured to engage with sinusoidally shaped wheel rims through selective adjustment of light emitting device positioning.