Navigation device - display of sponsored POI ahead of other POIs

The object of the invention is to display a sponsored POI ahead in a list with respect to other POIs, in a navigation device. The sponsored POIs are the ones where the POI owners have an agreement with the navigation data suppliers and the navigation device suppliers. The sponsored POIs are displayed in the list ahead of other POIs if the distance between the sponsored POI and a normal POI is within a threshold. This threshold may be static or dynamic where user can set it using a configuration menu.