VEHICLE USER INTERFACE CONTROL SYSTEM & METHOD

The present disclosure relates to a control system (), to a vehicle (), to a method (), and to computer software (). The method () is a method of controlling a user interface of a vehicle (). The method () comprises obtaining () context information associated with use of the vehicle. The method () comprises providing () the context information to a dynamic decision model to determine () a display location at which to display a user interface item (-) on at least one of a plurality of driver-viewable displays () at different locations relative to a front windscreen () of the vehicle. The method () comprises causing () the user interface item (-) to be displayed at the determined display location. The method () comprises updating () the dynamic decision model in dependence on the context information and a determined user response to the display location of display of the user interface item (-).