REGENERATIVE BRAKING CONTROL DEVICE AND METHOD FOR ECO-FRIENDLY VEHICLE

A regenerative braking control device for an eco-friendly vehicle includes a memory storing computer-readable instructions, and one or more processors configured to access the memory and execute the instructions, the instructions comprise determining whether the eco-friendly vehicle is in a regenerative braking prohibition mode based on a state of charge (SOC) of a high-voltage battery, while a brake pedal sensor (BPS) signal is input, determining whether a performance of a brake pad has deteriorated when the eco-friendly vehicle is in the regenerative braking prohibition mode, and performing regenerative braking, while simultaneously controlling one of a discharge from the high-voltage battery to a low-voltage battery or am operation of an auxiliary load by the high-voltage battery according to an SOC of the low-voltage battery, when it is determined that the performance of the brake pad has deteriorated.