METHOD AND APPARATUS FOR PROVIDING DYNAMIC ADVERTISEMENTS

A dynamic advertisement method and device for exposing an advertisement adjacent to real time dynamic information in which a user may have an interest are provided. The dynamic advertisement device includes: an advertisement unit for storing an advertisement; a communication unit for receiving a plurality of interest information using real time communication; a dynamic advertisement unit including at least one of a plurality of interest information and for generating a dynamic advertisement based on the included interest information; and a screen display unit for coupling the dynamic advertisement and the advertisement and displaying the coupled dynamic advertisement and advertisement in a preset advertisement area on a screen.