ROUTE-BASED ACTIVITY RECOMMENDATION USING ARTIFICIAL INTELLIGENCE

An example operation includes one or more of storing preferences of an occupant of a vehicle within a database, receiving data from a sign that is within a field of view of the occupant as the vehicle is travelling along a route that includes the sign, generating display content for the sign which includes custom data integrated with the data based on the preferences of the occupant, and displaying the display content on a display device within the vehicle, wherein the displaying comprises aligning the display content with the sign in the field of view of the occupant.