Automated Digital Map Update Based on Media Messages

Various embodiments of methods and systems for automated update of digital map data based on media messages are described herein. Communication messages are collected from one or more media services. Information relevant to an accident and comprising at least one road reference is extracted from the collected messages. Further, the extracted information is matched with a digital map to identify at least one road and/or road segment affected by the incident. At least one property associated with the at least one road and/or road segment is adjusted in the digital map based on the extracted information as matched. Based on the adjusting, information about an intensity of the incident associated with the at least one road and/or road segment is presented to clients.