METHODS AND SYSTEMS FOR CONTROLLING MOBILE DEVICE NOTIFICATIONS

Techniques for optimizing driving alerts provided by a computing device are presented herein. In some techniques, a driving alert management server system transmits an initial set of alert rules to a driver safety application executing on a computing device and receives an alert history from the application including alerts provided to a user in response to detecting occurrences of one or more types of driving events according to the initial set of alert rules. A likelihood that the user will disable future alerts is generated by executing a user-churn machine learning model on the alert history and compared to predefined churn threshold criteria. Based on the comparison, the initial alert rules are modified to generate a new set of alert rules that optimize the likelihood, and the new set of alert rules are transmitted to the application.