DETERMINATION OF DEVIATION IN VEHICLE DRIVING BEHAVIOR AND GENERATING RECOMMENDATIONS THEREOF

An apparatus for dynamic determination of deviation in vehicle driving behavior and generating recommendations thereof is disclosed. The apparatus retrieves user profile data associated with a user of a vehicle. The user profile data includes historical usage information of the vehicle during one or more historical driving sessions by the user. The apparatus further obtains first contextual information associated with a first driving session by the user. The apparatus further determines a deviation associated with a usage of the vehicle based on the retrieved user profile data and the obtained first contextual information. The apparatus further generates a recommendation associated with a modification in a driving range of the vehicle based on the determined deviation and provides, via a user interface, the generated recommendation.