COMPUTER VISION NAVIGATION

A system for computer-aided visual recognition of products may help a customer navigate to a selected product in a retail store. A customer can direct a mobile computing device camera at one or more targeted products displayed on store shelves. Image recognition operations can be carried out to compare the targeted product image(s) against images from a prepopulated product image store of known products. Upon a positive match, shelf location information of the identified targeted product(s) may be used to determine the current location of the customer. An in-store destination location is defined by the shelf location for the selected product. A route may be calculated to navigate the customer from the current location to the destination location.