Host article, electronic tag assembly and method for sensing pressure in a pressurized article

A host article and electronic tag assembly is disclosed. The assembly comprises a tag (32, 48) comprising an electronic device (24, 50) for storing article-specific data; an antenna coupled to the electronic device (24, 50) for transmitting stored data to a remote reader device and an article portion composed at least partially of a material composition including rubber with the electronic device (24, 50) and antenna attaching to the article portion and having external contact means. The antenna is at least partially composed of a flexible conductive material, which at least partially includes conductive rubber. Also, a method of sensing pressure is disclosed.