VEHICLE SEAT OPERATING DEVICE AND VEHICLE SEAT RECLINING DEVICE

A vehicle seat operating device is disclosed in which a lock mechanism is switched from a lock state to an unlock state by operating a memory operation lever, and the lock mechanism is held in the unlock state of when the vehicle seat is in a state moved to a predetermined limit position. The vehicle seat operating device includes a lever member and a movement member. The lever member includes an unlock holding guide having a contact surface. The contact surface is formed so that rotational force generates a component force in a direction for switching the lock mechanism to the unlock state. The movement member cooperates with the guide member in a relatively movable manner. The movement member contacts the contact surface when the lock mechanism is in the unlock state.