POWER RECEIVER AND POWER TRANSFER SYSTEM

A power receiver includes a power-receiving coil holder extending along and in proximity to a power-feeding-side housing, and a power receiving coil located at the power-receiving coil holder. The power-receiving coil holder includes a planar portion, and a power-receiving-side rising portion that extends from a periphery of the planar portion and that has a directional component perpendicular or substantially perpendicular to the planar portion and a directional component aligned with the planar portion. The power receiving coil is located along the planar portion and the power-receiving-side rising portion.