SERVICE PROVIDING SERVER AND METHOD

A service providing server includes a sharing unit configured to, when a group driving function of traveling while sharing a destination or a current location is enabled in multiple vehicles, share, between the multiple vehicles, information on at least some of recommended places displayed on a respective display device provided in each of the multiple vehicles. The service providing server also includes an execution unit configured to, based on the shared information, select a recommended place and provide an additional service for the selected recommended place.