DRIVING SUPPORT APPARATUS, DRIVING SUPPORT METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM

A driving support apparatus includes a surrounding sensor capable of detecting a first object which is a moving object present in a predetermined first area including a direct front of the own vehicle and a second object which is a moving object present in a predetermined second area including a front lateral area of the own vehicle; and a control unit configured to execute the autonomous braking control for automatically applying braking force to the own vehicle when a collision condition is satisfied, the collision condition being satisfied when there is a possibility that the own vehicle collides with a moving object. The control unit is configured to, when a target object which is a moving object satisfying the collision condition is the second object, reduce a magnitude of the braking force applied by the autonomous braking control, as compared to when the target object is the first object.