Method and apparatus for RF dynamic guiding

The device has a radio frequency identification reader (16) initialized by a radio-frequency identification tag, when a user arrives at a locality. The reader receives a guiding program from a server. The reader allows a user to select a destination to be reached among all accessible destinations in the locality and indicates the direction to be taken for reaching the destination based on a received identification code. An independent claim is also included for a user guiding process on a predetermined place by a user guiding device.