System and method for post-cure application of electronics to a tire

A system and method for post-cure application of electronics to a tire (12) includes a first stage assembly in which an ends of an annular antenna wire are positioned within conductive grommets (42, 44) in a base member; a second stage in which a plug is affixed to the base member to hold the antenna ends in place during shaping and curing of the antenna wire (32) into the tire (12); and a third stage in which the plug (50) is replaced by a tag carrier (34, 60), the carrier including means for establishing and maintaining electrical contact between the antenna ends and the tag.