Navigation apparatus and service providing method

The present invention relates to a navigation apparatus and a service providing method of using a navigation apparatus, which can be applied to, for example, a car navigation apparatus to simplify a process for registering a shop or the like discovered while a vehicle is running. According to the present invention, on the basis of position information regarding a current position at the time when a user performed a marking, a server is accessed so that information of the marked shop or the like can be obtained. Thus, the shop and/or facility can be specified on the basis of a taste of the user.