{
  "$type": "site.standard.document",
  "description": "The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to…",
  "path": "/patents/1128176",
  "publishedAt": "2014-07-10T00:00:00.000Z",
  "site": "at://did:plc:oql6ds5vnff4ugar6rruliwd/site.standard.publication/3mn3ohu7oxx5w",
  "tags": [
    "G01C21/34",
    "YAHOO! INC."
  ],
  "textContent": "The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.",
  "title": "SYSTEMS AND METHODS RELATING TO AD/CONTENT TARGETING FOR MAP ROUTE OPTIONS BASED ON PERSONALIZATION AND USER DATA"
}