METHOD, APPARATUS AND COMPUTER PROGRAM PRODUCT FOR PROVIDING INSTRUCTIONS TO A DESTINATION THAT IS REVEALED UPON ARRIVAL

An apparatus for providing instructions to a destination that is revealed upon arrival may include a processor. The processor may be configured to receive indications of context associated with a user, determine a destination for the user based on the context and user information, provide for a presentation of guidance instructions to guide the user to the destination, and reveal the destination to the user only when the user is proximate to the destination.