Guidance information providing system

An information providing service using peripheral equipments makes clear which equipment is providing a service to oneself while keeping anonymity. In a public space, on the occasion of moving in a facility by utilizing a cart (100), on an output device located the nearest to the cart, guidance information calculated from a destination information and a position information of the cart is displayed in a predetermined color. A direction in which the selected output device exists, and a display color of the outputted guidance information are presented to the cart (100).