Route guidance system based on visual activity of the driver

A route guidance system is disclosed that enables a vehicle driver to confidently decide the branch road to be taken without hesitation even at a complicated intersection or the like. The present invention provides a vehicle route guidance system 1 for guiding a vehicle along a route to a destination. The vehicle route guidance system 1 includes destination setting means 14, 24 for setting a destination, visual activity discriminating means 38, 40 for discriminating whether a driver's visual activity is right in light of route guidance to the set destination, and affirmation/vision guidance means for affirming the driver's visual activity when it is right and giving route guidance by visually guiding the driver when it is wrong. A route guidance method and a route guidance program are also disclosed.