Retractable coat hook

A coat hook assembly (10) includes a hook member (80) for connection with a structure (12). The hook member (80) is supported for pivotal movement from an opening (40) and from a stored position to an operative position. The hook member (80) has a hook portion (82) adapted to support a garment. The hook member (80) has a closure portion (84) fixed for pivotal movement with the hook portion (82), and blocking the opening (40) when the hook member is in the stored position. A latch mechanism (120) releasably hold the hook member (80) in the stored position. The latch mechanism (120) is responsive to a pushing force on the hook member (80) when in the stored position to release the hook member for pivotal movement from the stored position to the operative position.