Clip for fixing wheel covers

A wheel rim assembly including a wheel rim 30 and a wheel cover 36 is disclosed. The wheel rim assembly comprises a clip assembly 10 for attaching a wheel cover 36 to a wheel rim 30. The clip assembly includes a bracket portion 12 and a base portion 14. The bracket portion 12 affixes to the wheel cover 36. The base portion 14 is a planar strip that is curved to conform and affix to an inner periphery of the wheel rim 30.